Volkswagen Commercial Vehicles has tasked Cogent PR with handling its national trade media relations activity.
Following a four-way-pitch, the appointment will see the automotive team within the PR division of Cogent Elliott run all national trade media relations activity for its fleet and aftersales operations in the UK, reporting to Pietro Panarisi, head of press and PR for the brand.
Panarisi said: “We are delighted to be working with Cogent. Their expertise and understanding of the automotive sector will be paramount in helping us raise our profile within specialist trade media.”
Tim Gearey, PR director at the Birmingham agency will lead the account.