'The Tomorrow People' debuts to 2 million viewers, a record launch for E4

Channel 4's new E4 drama, The Tomorrow People, broke a launch programme record for the channel when it debuted last week, pulling in an average of two million viewers and a 7.3 per cent share of audience after seven days consolidation.

The US sci-fi drama, based on the original UK TV series of the same name, is about the next evolutionary leap of mankind, a generation of humans born with paranormal abilities.

Its overnight performance following the Wednesday night premiere averaged 1.4 million, equal to a 5.7 per cent market share, making it the strongest performing digital show for E4 and the biggest launch of a US acquisition in the channel’s history.

Additionally, its performance more than tripled the 9-10pm slot average, up +227 per cent for volume and up +219 per cent for share comparatively.

E4 announced the figures the same week as Channel 4 recovered from losing nearly half its audience for The Taste.

For the premiere episode last Tuesday, the cookery show – which stars Nigella Lawson – generated 1.8 million viewers, but that number dropped significantly to just one million viewers for its second episode.

Overall it attracted a 4.2 per cent audience share from 9pm.

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