South West Trains looks to put a ‘winter smile’ on customers’ faces with new campaign
South West Trains has rolled out a new campaign with the aim to put a ‘winter smile on your face’.
Created by Lateral Group, the integrated campaign will run from the 18 January to 23 February, across press, outdoor and digital in cinema and crosstrack posters, email, print and radio.
Emma Wiles, interim head of marketing at South West Trains said: “We’re looking to challenge the notion that January is a time to lock yourself away, by underlining the scope of our £10 and £5 off-peak return fare tickets. Friends and family of any age can take advantage of the entire South West Trains network to spend time together.
"We’re delighted that Lateral Group has once again developed a creative that communicates the scope and affordability of travelling by train in an imaginative and effective way. ”
The campaign looks to promote South West Trains are the first port of call for January sales, Valentine’s Day getaways and the up-coming half-term holidays.
Content created with:
Lateral Group
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