Sony completes online rebrand
The Assembly agency has announced the completion of an online brand campaign for client Sony Electronic, commissioned by Wieden+Kennedy Portland.
Michael Fasulo, president and COO of Sony Electronics said: "Technology is an extension of how we live our lives and the One Sony 'Be Moved' campaign tells individual stories of artists and engineers coming together to create experiences that make you feel more."
The campaign executed via a 90-second broadcast spot filmed on location in Los Angeles, New York and Tokyo.
It also executes across social media platforms Twitter, Gawker and Buzzfeed.
Media buying was undertaken by Universal McCann.