The Georgian House Hotel in Glasgow has sacked its manager, after he told those leaving negative comments to ‘get real’, with another post reading “Thanks for your money, sucker. Long may the idiot line continue.”
The budget hotel has a three out of five star rating on the site.
While TripAdvisor does allow, and even encourage, hotels to respond to reviews, the comments left on the negative reviews were critical of guests and some were insulting.When a visitor left a message complaining about the fact the boiler was broken, the manager replied “Nil points for civility and hygiene on the guests part”. On another occasion following a negative review, the manager defended the hotel by saying the person making the complaint had a ‘rough appearance’.
The moral of the story: be careful what you say on all social channels, especially when you are using the company name.Check out some of the social media fails of 2013, and what can be learned from them