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La Communidad Mergers and Acquisitions Drum News

SapientNitro acquires creative agency La Comunidad


By Jennifer Faull | Deputy Editor

January 15, 2014 | 2 min read

SapientNitro has acquired La Comunidad, a creative agency which has in the past been recognised for its cross-cultural work for brands including Apple, Converse, Corona Extra, Modelo Diageo, MTV Networks, and Rolling Stone.

“As highly-connected, influential cross-cultural audiences rapidly become the new mainstream consumers, we see increasing opportunity to help clients create authentic experiences that resonate with an evolving target audience,” said Alan J. Herrick, president and CEO of Sapient. “The addition of La Comunidad further strengthens SapientNitro’s ability to help clients navigate a rapidly transforming environment.”

La Comunidad was founded in 2011 and is headquartered in Miami, Florida with an additional office in Buenos Aires. It joins SapientNitro’s capabilities across brand, digital, commerce, and technology.

“We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us,” said José and Joaquín Mollá, co-founders of the agency.

“This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients.”

In announcing the move, Sapient cited research which suggested that the Hispanic population is estimated to reach $1.5trn in total spending by 2015, giving it a heavy influence over the total market.

La Communidad Mergers and Acquisitions Drum News

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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