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Foster's appoints adam&eveDDB to digital account

Heineken has announced the appointment of adam&eveDDB to handle Foster’s digital business following a competitive pitch.

The agency has handled the ATL creative for Foster's, including the Brad & Dan campaign, and will now look to bring the same tone of voice to the digital space.

“Foster's is a brand we've had the privilege to help grow over the past few years and we're delighted to have this opportunity to help it engage with its consumers in new ways through great online content and experiences,” said Tammy Einav, managing partner at adam&eveDDB.

Emma Sherwood-Smith, marketing manager-Foster’s, at brand owner Heineken added: “The appointment of adam&eveDDB will help bring a better integrated and more effective approach to developing compelling creative work for Foster’s online in 2014.”

Lean Mean Fighting Machine was the incumbent for Foster’s digital account.

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