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Draftfcb rumoured to be dropping ‘Draft’ from name

Draftfcb could be dropping the ‘Draft’ from its name and becoming FCB or Foote, Cone & Belding, it has been suggested.

Adage has reported the rumours, citing the fact that the company filed a trademark for "FCB" in July and in November filed a trademark for "Foote, Cone & Belding".

FCB and Draft merged in 2006, with Howard Draft becoming CEO of the company. It is believed that Draft will stay on in his current role of executive chairman, which he was appointed to in 2009.

In December, Draftfcb acquired London advertising agency Inferno.

Updated: Carter Murray, CEO of Draftfcb, has said in a statement: "Our focus remains on our people and our clients and on always driving for better strategy and creative work. We have been looking at every part of our agency and agency brand in the last four months to see where we can further improve our offering for our clients, our teams and prospects. It is not appropriate at this time to talk about internal discussions.

As for Howard Draft, he has been nothing but supportive in my new role and cares deeply about Draftfcb. Howard remains in his role as executive chairman, enthusiastic about the future and a valued part of our team.”

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