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Fifa Visa Fifa World Cup

Visa extends sponsorship to the next two Fifa World Cups

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By Jennifer Faull, Deputy Editor

January 14, 2014 | 2 min read

Visa has inked a sponsorship extension deal with Fifa, securing its global marketing rights and product category exclusivity for the next two World Cups.

Visa initially signed up as a Fifa partner in 2007 and activated its first global sponsorship rights at the 2010 Fifa World Cup in South Africa and is a sponsor of the 2014 World Cup in Rio.

With this new agreement, it will continue to sponsor the 2018 World Cup in Russia, and the 2022 World Cup in Qatar, as well as the 40 plus events scheduled throughout that period.

“We’re delighted to have reached this agreement with our valued partner, Visa,” said Fifa president Blatter. “Visa’s huge global network and engaging consumer programmes play a significant role in bringing the Fifa World Cup to all corners of the globe, and we’re delighted to have such a strong global brand by our side until at least 2022.”

More specifically, the rights allow Visa to build its business and extend value and benefits to various stakeholders around the globe through marketing programmes that drive brand preference and product usage.

“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with Fifa,” said Ricardo Fort, SVP Global Sponsorship Marketing at Visa. “Our association with the Fifa World Cup and the entire portfolio of Fifa events differentiates our brand and allows us to offer unique opportunities to our clients around the world.”

Visa is the fifth of Fifa’s Commercial Affiliates to have committed to both the 2018 and 2022 World Cups. Others include adidas, Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev.

Fifa Visa Fifa World Cup

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