Research undertaken by Reed has concluded that marketing and creative businesses must invest to retain and attract talent, as almost one third of marketing and creative workers have stated they are looking for a new job in 2014.
It said that the economy is shifting into a ‘candidate’s market’.
The research concluded that two thirds (66 percent) of employees in marketing and creative have not received a pay rise in the last 12 months, and 62 percent of business have no talent management strategy in place.
In a statement accompanying the report, Reed said that pay remains largely static and workers report fewer benefits.
The data is contained in the Reed 2014 Salary and Market Insight report.
Tom Lovell, group managing director at Reed said the competition for quality candidates will increase.
“Despite a need to attract and retain talent within their organisation, many businesses aren’t investing in their workforce through pay or their benefits, such as training, and this will impact on the overall satisfaction rating for their workforce,” he said.
“Businesses need to invest in both their employee brand reputation and talent management to attract people with the right skills to their organisation and hold on to employees with the right talent.”
The report can be read here.
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