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British Army enlists JWT for 'More than meets the eye' recruitment campaign

The British Army has revealed its latest ad campaign – ‘More than meets the eye’ – created by JWT.

The campaign, which debuted on Saturday 11 January, aims to show how the Army Reserve is fully integrated with the its regular counterpart and hopes to capture the interest of those looking for more from their careers in 2014.

British beatboxer, Faith SFX, who is known for his collaborations with British male solo artist Plan B, provides the soundtrack to the TV campaign.

JWT project manager and second lieutenant in the Army Reservists Rachel Clutterbuck recorded the accompanying voice over.

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