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UK Government urges public to be ‘Cyber Streetwise’ in M&C Saatchi campaign


By Ishbel Macleod, PR and social media consultant

January 13, 2014 | 2 min read

The UK Government’s National Cyber Security Programme has unveiled a new campaign, created by M&C Saatchi, which looks to encourage the public to be ‘cyber streetwise’.

The ‘Cyber Streetwise’ campaign aims to change the way people view online safety and provide the public and businesses with the skills and knowledge they need to take control of their cyber security.

Tim Duffy, chairman at M&C Saatchi Group, said: “This campaign represents one of the most relevant public information campaigns of our time. In we have created a campaign idea that is as flexible as it is powerful. The success of the campaign will be more and more people in Britain knowing how to be secure online and as a consequence helping to build an even stronger British economy.”

The campaign consists of a new advice website and online videos, as well as an awareness campaign across OOH, radio, digital and VOD.

The ‘cyber streetwise’ campaign comes following the government’s latest National Cyber Security Consumer Tracker, which found that less than a third (30 per cent) habitually use complex passwords to protect online accounts, while 57 per cent do not always check websites are secure before making a purchase.

Security Minister James Brokenshire said: “The internet has radically changed the way we work and socialise. It has created a wealth of opportunities, but with these opportunities there are also threats. As a government we are taking the fight to cyber criminals wherever they are in the world.

“However, by taking a few simple steps while online the public can keep cyber criminals out and their information safe. Cyber Streetwise is an innovative new campaign that will provide everyone with the knowledge and confidence to make simple and effective changes to stay safe online.”

The Cyber Streetwise campaign, with initial funding allocated from the Government’s National Cyber Security Programme, has been joined by a number of private sector partners who are providing support and investment, including Sophos, Facebook, RBS Group, and Financial Fraud Action UK.

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