Jaguar Land Rover

Land Rover appoints Brand Union as global brand identity partner


By Ishbel Macleod, PR and social media consultant

January 13, 2014 | 2 min read

Land Rover has announced the appointment of Brand Union to develop and evolve its identity system.

The appointment for Brand Union and digital brand consultancy partner, Digit, comes following a pitch process including six agencies, and will see the WPP-owned agencies develop a set of dual brand guidelines for the wider Jaguar Land Rover organisation to bring further clarity to both of the marques.

Patrick Jubb, global marketing communications director for Land Rover, commented: “Land Rover is a global icon and upholding the integrity by which customers connect with our brand is incredibly important to our future success. We’re excited to move forward with Brand Union as our branding agency partners.”

The agency is set to create a new identity to support Land Rover’s ambitions for growth in new international markets, which establishing a benchmark identity system and framework that creates a unique distinction amongst consumers.

Clare Styles, creative director of Brand Union, added: “There is really only a clutch of truly design-led brands, and Land Rover is one of them. Irrefutably it is their commitment to design that has contributed to elevating Land Rover to iconic status. This is the dream brief for any passionate creative agency.”

Yesterday, Jaguar reported record breaking global sales for 2013.

Jaguar Land Rover

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