FX promotes season 5 of Archer with naked Reddit ads

FX has unveiled a native advertising campaign on Reddit to promote the fact that series five is set to air from today, 13 January.

Following in the footsteps of The Mindy Project, which saw Tinder accounts being set up for the main characters, the Reddit campaign sees main characters from Archer - including Sterling Archer, Lana Kane and Pam Poovey - each post their ‘first’ posts.

Archer is an animated series which tells the story of self-centered master spy Sterling Archer, his family and colleagues.

The official ArcherFX page on Reddit has over 62,000 subscribers.