Facebook has acquired Branch Media to form Facebook's Conversations group, it has been revealed today, ‘with the goal of helping people connect with others around their interests’.
It is believed that link-sharing service Branch was acquired for $15m, with co-founder of Branch Josh Miller making the announcement at about 2pm GMT on Facebook.
He said: “Their pitch to us was: "Build Branch at Facebook scale!"
“Although the products we build will be reminiscent of Branch and Potluck, those services will live on outside of Facebook. A more thoughtful note and details to come soon but I am writing this haphazardly from a mountain in Japan (I was tipped that the story was going to leak while on vacation).
“In the meantime, a huge "thank you" to our investors. Especially, Jason Goldman, Evan Williams, Biz Stone, Ryan Freitas, John Borthwick, and Jonah Peretti, who all spent an extraordinary amount of time with us.”
Branch is a platform for hosting and publishing invite-only conversations, while its sister product Potluck is a web and mobile app, which is designed for friends to talk about news and other topics.
Facebook was unavailable for comment at the time of this article's publication.