The Drum Awards Festival - Extended Deadline

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By Jennifer Faull, Deputy Editor

January 13, 2014 | 2 min read

CurrencyFair, an online currency transfer service, has rolled out a TV campaign in the UK featuring French rugby player Sebastien Chabal.

Launched today, the ad shows Chabal, a 'Currency Fairy', intercept a couple making a currency transfer, showing how they could get more for their money if they used the site.

The activity has aimed to target a switched-on audience in the major conurbations as well as drive traffic to the website, with programming centred on shows that will appeal to this audience as well as catering for expats from the Southern Hemisphere and Europe.

Ahead of the campaign launch, adconnection was appointed to handle the brand’s £2m media planning and buying account.

Commenting on the appointment Adam Davidson, head of marketing at CurrencyFair, said: “With a unique brand message and offering, it is important that the right audience is reached in order to build brand recognition and encourage people to use our product. Adconnections’ strong background with online brands and proven track record at achieving robust ROI’s made them the obvious choice for launching in the UK market. We look forward to some great results going forward.”

The creative was handled by Enter.

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