Campari appoints The Royals after brand review
The Royals has been appointed by Campari Australia to assist including incumbent agency AJF Partnership Sydney manage its brands in Australia.
The review did not affect media and PR incumbents
The appointment comes as a result of a brand review undertaken by Campari.
The Royals joins AJF Partnership Sydney, who will continue to manage the Wild Turkey Bourbon brand.
The Royals will also work on the American Honey, Riccadonna, Frangelico, SKYY Vodka, Campari, Aperol, Cinzano, Appleton Estate and Coruba Rum brands.
The Royals has been tasked to manage the brands which will have a greater digital marketing focus.
"Due to expansion of our brands in Australia, and the opportunities we see with such a diverse portfolio, we are excited by these appointments as we believe that both AJF and The Royals can help us realise the great potential of our brands,” said Nicole Stanners, Campari Australia's marketing director.
“We are pleased to welcome The Royals as a business partner and look forward to continuing and extending our partnership with AJF Partnership Sydney."
Media agency, Match Media and brand PR agency The Trish Nicol Agency were not part of the review.