Justin Bieber’s marketing team files lawsuit against company that called him an “idiot”

Bravado International Group Merchandising Services, the marketing company behind teen pop star Justin Bieber, have taken Wall Celebrity to court after it allegedly called the singer an “idiot”.

Bieber’s team claim that Wall Celebrity, a merchandiser, took to the internet to call Bieber an “idiot” and breached an agreement to sell the singer’s merchandise

Wall Celebrity chief, Gianni Giannulli, told the New York Post: “This is just crazy. The company never even got off the ground … I never called Justin Bieber an idiot.”

Bravado filed the suit in a Manhattan Federal Court on Friday, seeking $100,000 in damages.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.