BETC London chief executive and executive creative director in shock departure

By Jennifer Faull | Deputy Editor

BETC London

|

Matthew Charlton article

January 11, 2014 | 1 min read

BETC London has confirmed that its chief executive, Matthew Charlton, and executive creative director, Neil Dawson, will leave the agency.

Andrew Stirk, formerly executive head of planning at the agency, has replaced Charlton while Rosie Bardales has joined BETC London from Wieden & Kennedy Amsterdam, where she was creative director, to take over from Dawson.

Charlton was with the agency for over two years, having joined from Modernista! in 2011. Prior to that he spent a year as managing director of TBWA/London and nearly 10 years as business director at BBH London where he ran the global Johnnie Walker Whisky account for six years.

Before joining BETC with Charlton in 2011, Dawson spent nearly five years serving as chief creative officer at DDB London, and prior to that held senior roles at TBWA, BBH and BMPDDB.

Last year Bacardi appointed BETC to its global advertising account.

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BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening its doors in June 2011, BETC London is one of London’s leading young creative agencies, attracting both international brands such as Bacardi, Ibis and Diet Coke and local classic British brands such as Cow & Gate.

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