This remarkable commercial for Schwartz suggests that the contents of their sachets and jars are so full of flavour they'll explode. The depiction of this idea has been beautifully filmed with hessian sacks of exotically-coloured spices blasting in sequence, with the classiness underlined by a well-judged piano score.
Each spice has been issued with its own musical note to ensure perfect harmony between MJ Cole's composition and the slow motion footage. The result is pretty sensational - a bit like Jonathan Glazer's Sony Bravia ad but - dare we say it - possessing a little more élan.
This projects 'quality', and any aspiring chef trying to secure the best ingredients will surely find it pretty enticing.
Agency Grey London
ECD Nils Leonard
Creative Director Andy Lockley
Creative Pauline Ashford / Mike Kennedy
Account Director Rowenna Trevellyan
Account Manager Lucy Gregory
Business Director Camilla Ashenhurst
Planner Matt Buttrick
TV Producer Katherine Maidment / Charlotte Marshall (Assistant)
Production Co Partizan
Director Chris Cairns
Photography Ben Todd
Editing House Trim
Post Production MPC
Sound Design String & Tins
Music Production Soho Sound
Composer MJ Cole
Commentary provided by David Reviews.