Ad of the Day: Schwartz - 'The Sound of Taste'

This remarkable commercial for Schwartz suggests that the contents of their sachets and jars are so full of flavour they'll explode. The depiction of this idea has been beautifully filmed with hessian sacks of exotically-coloured spices blasting in sequence, with the classiness underlined by a well-judged piano score.

Each spice has been issued with its own musical note to ensure perfect harmony between MJ Cole's composition and the slow motion footage. The result is pretty sensational - a bit like Jonathan Glazer's Sony Bravia ad but - dare we say it - possessing a little more élan.

This projects 'quality', and any aspiring chef trying to secure the best ingredients will surely find it pretty enticing.

Agency Grey London

ECD Nils Leonard

Creative Director Andy Lockley

Creative Pauline Ashford / Mike Kennedy

Account Director Rowenna Trevellyan

Account Manager Lucy Gregory

Business Director Camilla Ashenhurst

Planner Matt Buttrick

TV Producer Katherine Maidment / Charlotte Marshall (Assistant)

Production Co Partizan

Director Chris Cairns

Photography Ben Todd

Editing House Trim

Post Production MPC

Sound Design String & Tins

Music Production Soho Sound

Composer MJ Cole

Commentary provided by David Reviews.

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