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BT unveils live stream of #GuessThePrize game show on Twitter


By Ishbel Macleod, PR and social media consultant

January 10, 2014 | 2 min read

BT is set to unveil a Price is Right style live streamed Twitter game show at midday today, 10 January for the chance to win a series of prizes.

Set to showcase the BT Infinity sale for £7.50 per month, AMV BBDO brought in live streaming agency Streaming Tank to run the competition, which will give competitors the chance to win prizes such as an Xbox 1, Home Entertainment system and Barclays Premier League tickets.

From 12 noon until 4pm users will have seven minutes and 50 seconds every hour to tweet @BT_UK for a chance to win. Every correct answer will go into a prize draw and a winner will be selected for each game once the time is up and revealed live by the presenter.

Chris Dabbs, Streaming Tank CEO said: “This is a really exciting project to be live streaming directly through Twitter. The game show format is the ideal type of show to be broadcast through social media as users have the ability to play such an active role in the live content itself.”

At the end of the final stream of prizes on the conveyor just after 4.08pm, an extended prize draw will be open for anyone who missed out during the day.

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Streaming Tank

Streaming Tank is the full service live video streaming agency.

Based in London and New York, with a global network of support partners, we offer the complete...

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