BBH London has unveiled the latest instalment in its ‘Own the Weekend’ campaign for The Guardian and Observer newspapers.
The next phase focuses on The Guardian’s Saturday lifestyle supplement, 'Do Something'.
The campaign executes across TV, Video on Demand, in Cinemas and Online, supported by press and digital executions and a social media competition.
"After the Christmas break, it can be tough to get back into the swing of things. The Guardian wanted to motivate people to make the most of 2014 by putting more great stuff in their papers,” said David Kolbusz, deputy executive creative director of BBH London.
“This campaign dramatises what happens if you literally try to do it all."
The campaign launched yesterday.