UKTV reports highest ever SOCI advertising growth rate of 8.2%
UKTV has posted a strong set of end of year financials, including its highest ever share of commercial impact growth for advertisers at 8.2 per cent, on the back of record 2013 BARB ratings.
These rose 5 per cent from 2012 to hit a 4.67 per cent average share over the year, driven by the popularity of entertainment channel Dave which became the broadcasters most warched non-PSB channel following a 20 per cent year-on-year viewer uplift.
Christmas proved to be a particularly fruitful period for the media group, with Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day also broke all previous ratings records and viewing increased by 86% (year-on –year) across all of UKTV’s VOD platforms.
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UKTV chief executive, Darren Childs says “UKTV has enjoyed three successive years of viewership growth and achieving over 8.2% of all commercial impacts in the UK last year puts our business at terrestrial levels of viewership, reaching 42 million viewers every month. Audiences are rewarding UKTV’s compelling and creative programmes and brands with record ratings. This is fantastic news for our platform partners and for advertisers.”
UKTV is an independent joint venture between BBC Worldwide and Scripps Network Interactive with a suite of channels including Dave, Really, Gold, Watch and the newly launched Drama.