Tributes paid to advertising great Ed Ney who has died aged 88

Tributes have been paid to advertising legend Ed Ney who passed away yesterday at the age of 88, crediting the ad man’s contribution to the rise of fully integrated marketing.

Ney first rose to prominence in the 1970s when he was CEO of Young & Rubicam, a period which saw the firm break out of its traditional advertising pigeon-hole to encompass public relations, branding communications and all forms of marketing.

Martin Sorrell, global CEO of Y&R parent company WPP Group, said in a statement that Ney "understood, probably more than anyone else, both the power of agency brands and, at the same time, the paradoxical need to bring them together ... He understood it all and saw it sooner than most."

Y&R global CEO David Sable, added: "His charm was magnetic, his generosity, magnanimous. Ed was known to walk the building, where he talked to everyone he passed, knew everyone's name and always had a question or kind observation to share."

Ney joined Y&R in 1951 and served as CEO and later chairman between 1970 and 1989. He is survived by his wife and three children.

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