Toyota rolls out voice-activated mobile ad campaign using Millennial Media’s Show & Tell technology
Toyota has launched a new mobile campaign that has looked to engage US consumers through a voice-activated ad that mirrors the Entune Audio voice recognition technology built into its new 2014 Corolla car.
The activity has leveraged Millennial Media’s Voice Show & Tell ad unit, presenting the consumer with images of three different apps available on the Entune system: iHeartradio, Weather, and ‘Text to Speech’.
The creative prompts the consumer to say which app they would like to find out more about, and depending on the consumer’s verbal response, he or she is taken through a demonstration that highlights the features of the app.
“With Millennial Media’s Show & Tell unit, we were able to convey the key benefits of Entune’s voice recognition feature the way users would experience natively in an all-new 2014 Corolla,” explained Dionne Colvin-Lovely, national media marketing manager, Toyota Motor Sales, USA. “We wanted to develop an experience that packaged key product messages in a fun and authentic way the Corolla target would notice and appreciate.”
The Toyota campaign has run on both tablets and smartphones for iOS and Android.
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