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Symantec appoints Grey San Francisco to global ad account

Symantec Corporation has announced the appointment of Grey San Francisco to handle global creative advertising and brand strategy, as well as social strategy, for the Norton brand.

Grey will also work with WPP sister agency, MediaCom, to drive media strategy, planning and buying around the globe for both Symantec and the Norton brand.

“As part of Symantec’s company-wide transformation, we are changing the way we market our brands, and have sought a creative partner to help strengthen our brand messaging and ensure we are communicating our brand value propositions in an integrated fashion around the world,” said Alix Hart, vice president of brand, digital and advertising at Symantec.

“Grey’s creativity, strategic thinking, strong digital capabilities and deep understanding of our Norton brand were unbeatable when coupled with MediaCom’s media management sophistication, scale and buying power.”

The first global ad campaign for Norton by Grey is expected to launch this spring.

Milan Martin, president of Grey San Francisco, said of the appointment: “We’re thrilled to partner with the Symantec team to help refresh the Norton brand and establish it as the leader in information and identity protection for consumers and small businesses.”

Godfrey Q in San Francisco will retain creative duties for Symantec such as naming and identity creation.

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