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4Music to re-launch website as part of strategy to capture 'always on' 16-34-year-old demographic

By Angela Haggerty, Reporter

January 9, 2014 | 3 min read

Music channel 4Music is re-launching its online presence with a new design for its website, fresh build and new editorial features in a bid to boost its profile with the 16-34-year-old demographic.

Re-launch: The new-look homepage for 4Music.com

4Music worked with Tokyo Digital and Amido on the web revamp and the site will launch on 27 January. The new site will include a seven-channel simulcast player allowing readers to watch 4Music and its sister channels online, and a video playlist feature the will enable fans to watch content hosted across various music platforms.

New content landing pages have also been created for video, film and news content and have been designed for easy social sharing, while an integrated Twitter widget will collate celeb and music news from 4Music.

Matt Rennie, managing director of Box TV and 4Music, said: “We wanted to create something that was informative, engaging and fun and out partners Tokyo Digital and Amido have done a brilliant job realising our web vision for 4Music.”

Aaron Bimpson, managing director of Tokyo Digital, said: “We’ve really enjoyed working with 4Music to give their digital presence a top down overhaul; from strategy, through user experience, design and online brand positiong.

“As well as the aesthetics and UX, we’ve helped develop entire new functionality for the site, including bespoke media players and deeper social integration for their masses of content.”

The re-launch follows the release of The Box+ mobile app in December. The Box is a joint venture between Channel 4 and Bauer Media which broadcasts a network of TV music channels including 4Music, The Box, Smash Hits, Kiss, Heat, Magic and Kerrang.

As well as online benefits for listeners, Box TV created an interactive TV portal via the red button which allows viewers of 4Music on Freeview to view the sister channels which are not hosted individually by Freeview.

The re-launch and Box+ app are part of a strategy of creating and providing content for an “always on” audience.

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