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By Jennifer Faull, Deputy Editor

January 8, 2014 | 1 min read

Zizzi, the Italian restaurant chain, has launched a new campaign aiming to cheer the nation up.

The #ReasonsToSmile activity is promoting the chain’s new Winter Specials menu which features an array of new dishes with mood boosting ingredients.

At the centre of the campaign is a YouTube mockumentary, featuring the ‘Zizzi Smile Makers’, serving up dishes approved by the Zizzi GRIN board.

In addition to the film, the campaign is being pushed through PR, online and social with prizes being given away throughout January.


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