UK-based provider of marketing materials for small businesses Vistaprint has entered into an exclusive UK partnership with Tradedoubler, in a bid to maximise its sales through affiliate marketing.
“We’re constantly looking at the next step and reviewing our processes,” commented Dennis Rond, manager of the affiliate channel at Vistaprint. “We wanted to maximise our channel’s efficiency so we made the strategic decision to change from multiple affiliate partners to a single partner. We want to explore and engage with a new selection of customers, at the same time as having a single point of international co-ordination, so we are delighted to be working with Tradedoubler.”
Tradedoubler has now been tasked with enabling Vistaprint to target and engage both B2B and B2C customers in the UK with relevant promotions and offers.
Of the appointment, Andrew Buckman, COO of Tradedoubler, said: “This is an incredibly exciting partnership. Tradedoubler is always looking to explore new channels to best promote our client and Vistaprint is a company that has impressive ambitions, so it’s a partnership that’s going to be fruitful.”
In order to work with Tradedoubler Vistaprint had reduced the number of performance marketing networks it uses internationally to offer a single point of international co-ordination for all of its country programmes. As well as the exclusive UK affiliate deal; Tradedoubler is Vistaprint’s preferred partner across Europe in Benelux, Nordics, Italy, Spain and Switzerland.