VisitScotland unveils new £500,000 campaign to promote Homecoming

VisitScotland has unveiled its latest TV advert, created by The Leith Agency, which aims to encourage Scots and those in the north of England and Northern Ireland to uncover the Homecoming Scotland 2014.

The half a million pounds campaign is also set to include press, radio, digital and promotional activity.

Mike Cantlay, chairman of VisitScotland, said:“From the Orkney Nature Festival in the north to the Big Burns Supper in the south, Homecoming Scotland events are sweeping across the country in 2014 and we want everyone to get out there and enjoy them, whether it’s just one, or all 430 – now there’s a challenge!

“Homecoming is not only about Scottish people welcoming others from around the world to celebrate their home country, it’s about Scots themselves, opening their doors to the rich culture and history all around them. It’s going to be a truly amazing year.”

The 30-second advert is aimed primarily at the domestic market to encourage Scots to attend not just one, but many of the vast, diverse activities happening across Scotland in 2014 and get involved in what is set to be the biggest programme of events for Homecoming that the country has ever seen.

This follows from the £5m Brilliant Moments campaign launched by VisitScotland at the end of 2013.

As well as the TV advert, a promotional campaign has been launched on radio and in print and a special Homecoming App, also launched today, will allow users to search events, bookmark favourites, check in while at events and take photos to seamlessly share with friends and those around them.

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