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Infographic: The Rise of Mobile 3 - super apps and beyond


By Ishbel Macleod, PR and social media consultant

January 8, 2014 | 1 min read

Following the launch of MEF's Global Mobile Consumer Survey in December, MEF has unveiled an infographic looking specifically at the emergence of a new era of mobile - Mobile 3.0 which is characterised by super apps displacing one-off purchases to offer months of immersive game-play or ongoing subscription-based services such as Spotify and Netflix.

The infographic also breaks the statistics down by region to provide a global view of the mobile content and commerce scene.

MEF also takes a look at the shift down in terms of volume of goods purchased and a shift up in their value with mobile users migrating their spending on big ticket items from online and the high street to mobile.


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