Edinburgh City Council has announced changes to the regulations which govern taxi advertising in the city following negotiations with taxi advertising operator Ubiquitous.
Since 2012 Ubiquitous has been lobbying the local authority to review its regulations which included lengthy approval processes coupled with the requirement to pay council fees, discouraging many brands from investing in taxi advertising in the Scottish capital.
“Edinburgh is a key market for many of our clients and we have long held a desire for them to be able to run a campaign in the city with the same ease as they do in London, but the regulations enforced by the Council have prevented this,” said Andrew Barnett, MD at Ubiquitous. “We are pleased to announce that our lobbying investment and efforts have paid off and it will no longer be necessary for our clients to allocate additional time and money in order to run taxi advertising in Edinburgh.”
The changes mean it is now no longer necessary to obtain council approval for individual taxi campaigns in the city or to make additional payments for each taxi posted.