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CES 2014 day one: Sony garners 10,222 mentions while Playstation leads to most retweets

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By Ishbel Macleod, PR and social media consultant

January 8, 2014 | 3 min read

Yesterday was the first day of the Consumer Electronics Show (CES), and led to 119,035 mentions on Twitter, research from Salesforce ExactTarget Marketing Cloud has found.Sony was the top mentioned brand with 10,222 mentions regarding their products or announcements, followed by Intel and Samsung, while Playstation garnered the most retweets.It was also discovered that @IntlCES @YouTube and @JohnLegere were among the most mentioned users.An average of 183 posts per minute were sent on the first day between 12am to 3pm PST.

Day 1 Social Media Engagement Trends at CES from ExactTarget
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