Burger King Account Review Creative

Burger King searches for new global creative agency just 11 months after appointing Mother NY

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By Jennifer Faull | Deputy Editor

January 8, 2014 | 1 min read

Burger King is reviewing its global creative account after splitting from Mother New York, the agency it appointed less than a year ago.

“After working together to launch several successful campaigns, including Satisfries french fries, the two parties have made the mutual decision to end their relationship,” the company told AdWeek in a statement, adding that Burger King North America will continue to work with long-term creative agency, Pitch.

The move comes as part of a number of changes the fast food chain has made to its agency roster, having this week named Code and Theory as its digital agency of record, replacing Big Fuel, and bringing in Horizon Media at the end of 2013 to handle its media planning and buying.

The review is being led by the brand’s recently named global chief marketing officer Axel Schwan, North America CMO Eric Hirschhorn.

Burger King Account Review Creative

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