Absolute gets green light from Motor Sports Association of Great Britain
Bolton based integrated creative agency Absolute has delivered on a contract to completely redesign the packaging for the Motor Sports Association of Great Britain’s “Go Racing” information pack. The new pack includes all the information and paperwork needed to apply for your first-ever race licence including brochures, an interactive DVD, chrome pen and application forms, all packaged in a bespoke presentation box.
The Motor Sports Association (MSA) is the governing body of motor sport in the UK with a membership of more than 30,000 competition licence holders. It sells more than 3,500 licence packs each year to potential racing drivers, rally drivers and karters as they embark on a journey that could potentially take them to Formula One or the World Rally Championship.
Ben Taylor, MSA director of development and communications, said: “The existing pack has been around in the same format for 20 years, so we needed to modernise the appearance as well as create a better overall proposition for our customers. Absolute were in charge of redeveloping the DVD for the ‘Go Racing’ pack a couple of years ago, so we asked Absolute to produce the concepts for a completely new pack based on a pre-agreed budget.”
Chris Hodgen, managing director Absolute said: “We had great fun producing the Go Racing DVD a couple of years ago, as it is a subject that is a passion of mine, so it was great to be asked to look at the new packaging for the Go Racing pack. I got my racing licence in 1993 and I received the same pack they are currently selling today so it was definitely time for a change! The design team have worked really hard to finalise a product specification that really emphasises the quality of the pack from the material selection to the content.”
The new Licence Pack will be launched at the Autosport Show at the NEC in Birmingham on Thursday 9th January.
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