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Spoof Kleenex campaign portrays Boris as PM's bogeyman

Bumbling London mayor Boris Johnson has found himself the unwitting star of a spoof Kleenex ad in which the flu-struck politician unwittingly sneezes upon David Cameron.

The tissue brand hired doppelgangers of the Prime Minister and London Mayor for the photo shoot which saw the blue nose sneeze out a sliver of snot on Cameron’s coat sleeve.

Brainchild of photographer Alison Jackson, who partnered with Kleenex for the comedy stunt, the piece is intended to appeal to cold and flu sufferers at a time of year when the bug runs rampant.

It forms part of a wider campaign in which Kleenex ask ‘Where's Your Kleenex When You Need It?', highlighting the hapless circumstances of those caught without a hanky.

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