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Pinterest

Pinterest acquires image recognition startup VisualGraph

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By Ishbel Macleod, PR and social media consultant

January 7, 2014 | 1 min read

Pinterest has acquired VisualGraph, a startup which builds image recognition and visual search technology for an undisclosed sum.

VisualGraph’s two employees, founder Kevin Jing and colleague David Liu, will be joining the Pinterest engineering team today.

Pinterest is a visual tool that helps people plan their futures and promote boards of things they like, such as food, clothes or fitness, and the acquisition of VisualGraph will help the company build technology that will enable Pinterest to better understand what people are pinning, which in turn will help make it easier for people to find other things they love.

This comes off the back of several new moves from Pinterest, including the introduction of article pins as well as place pins.

Jing started working at Google in 2004 and helped build some of Google’s first machine vision applications, and will be leading Pinterest’s new visual discovery team.

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