Following its recent acquisition of robot building company Boston Dynamics, Google has announced that it is working directly with car manufacturers to integrate its Android operating system into their dashboards.
The collaboration includes car brands Audi, Honda and Hyundai, and will interface Google apps directly with onboard car systems.
The BBC reported that Apple has already signed similar deals with BMW, GM and Honda.
"Millions of people already bring Android phones and tablets into their cars, but it's not yet a driving-optimised experience," said Patrick Brady, director of Android engineering.
"Wouldn't it be great if you could bring your favourite apps and music with you and use them safely with your car's built-in controls and in-dash display?"
Google has already unveiled its own driverless car, and acquired crowd-sourced traffic app Waze.