CES: Beauty retailers ready themselves for 3D augmented-reality makeup mirrors
Major beauty retailers will soon be offering customers a new way to test out makeup with the 3D Augmented-Reality Makeup and Anti-Aging Mirror which was unveiled at the 2014 CES conference.
Developed by ModiFace over the course of two years, the mirror is a huge step up from the current 2D offering which captures an image and superimposes a product shade onto the consumers face.
The technology – which can be used in a standalone kiosk or via a mobile device – allows users to see their face in real-time as they select different shades of eye shadow or lipstick and move to view the product’s effect from different angles,
The CEO of ModiFace said that it has already trialled the AR mirror in-store with various retailers, finding that it can boost traffic for beauty counters by up to 120 per cent and substantially increase in-store conversions.
“In 2D try-on, the goal is that interacting and virtually trying on makeup or skin products will lead to an increase in sales,” Parham Aarabi told Mashable. “In many cases, this works well, especially with mobile apps. However, in retail settings, 2D can be slow and cumbersome since you have to wait, pose for a photo and wait for the result. In these cases, a mirror-like real-time 3D virtual simulation would be the ultimate marketing tool.”
Several retailers are expected to implement the technology in-store later this year.
Also at CES , Samsung unveiled a prototype television whose curvature can be adjusted by remote control.