Ad of the Day: Primark - Workout
Not an ad per-se but this online video for Primark’s new ‘Workout’ campaign certainly inspires us at The Drum HQ to finally commence that get fit regime we promised ourselves we’d start around about this time last week.
Hats off to the models who took part in the three-day shoot draped in head-to-toe Primark’s workout gear from Admiral and Technolayer, taking part in a range of activities from yoga to more vigorous training, because we’re exhausted just thinking about it.
The online film, which also features fitness products from the retailers home department, will be supported by new store windows and in-store POS.
Agency: The One Off
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The One Off
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