R/GA London has beaten off stiff competition from the likes of AKQA, Carat, AMV BBDO, and BJL Communications to become the most awarded agency at The Drum’s awards, scooping the coveted Hatstand award (pictured below).The agency came top for campaigns it entered in a variety of The Drum’s awards in 2013 such as The Creative Out of Home Awards, DADIs, Social Buzz Awards, The Drum Design Awards, MiAwards and UK Event Awards.
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As a result of picking up so many awards across The Drum's events, R/GA London will host another very special trophy to mark the achievement - The Drum Hatstand, a wrought iron sculpture which was handmade by artist John Creed, who is also the father of Turner Prize-winning Martin Creed.This year, R/GA London won more Social Buzz Awards than any other agency, including Best Innovation for The Feed by Getty Images, Best Mobile Campaign and Best Use of Check-in/Location-based services categories for its work with O2 Priority Moments (pictured).It also scooped the UK Events Award for its Beats by Dr. Dre #showyourcolour work, and the same campaign won the Integrated Campaign category in the Creative Out of Home Awards.The same campaign also won Best Use of Social Media at the DADI Awards, and it took Best App Design for O2 Priority Sports at the Drum Design Awards.Commenting on the win Matt Lodder, vice president and managing director of R/GA London, said: “It's brilliant news that R/GA London have been named The Drum's Most Awarded Agency. We knew that we had had our best year yet in 2013, and this accolade only serves to highlight it.“We're especially proud of the fact that our work won across the full spectrum of categories and different shows, as breadth of output is one of our agency cornerstones. From Beats by Dr Dre to Nike, from Unilever to O2, the work we produced for our clients last year was truly diverse – and 2014 is already shaping up to be even bigger for the office," he added. Big Communications came second in the leader board, having won big at The Drum’s Chip Shop awards, RAR Awards, Social Buzz Awards, Cream Midlands and Roses Creatives Awards.BJL followed in third place, with Stein IAS, UM London and We Are Social following in third, fourth and fifth place respectively. AMV BBDO came in at number nine, while Profero took 11th place and Carat UK took 14th. AKQA came in at number 19 in the leader boards, having won multiple categories at the Social Buzz Awards.Meanwhile MediaCom took 31st place, having won in the Marketing on Mobile Awards (MOMAs), while OMD came in at 35 and Sapient Nitro at place number 41. The full leader board of the Most Awarded Agencies can be viewed here
The Drum's Hatstand award, designed by artist John Creed, father to Turner Prize-winning Martin Creed
Beats by Dre #showyourcolor – Integrated Campaign - Award
Beats by Dr. Dre #showyourcolor:
O2 Priority Moments Local
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