Consumer goods manufacturer Panasonic has signed an exclusive product placement arrangement with Channel 4 cookery show The Taste, which will see its range of kitchen appliances on the set of its forthcoming series airing from tomorrow.
Based on the US format, which is hosted by celebrity chef Nigella Lawson alongside American chef Anthony Bourdain and French chef Ludo Lefebvre, the format sees budding cooks battle it out over 10 weeks to be named top chef.
Helping them to success will be Panasonic’s integrated induction hobs and ovens and American-style refrigerators.
Rob Ramsey, partnership leader at Channel 4 said: “Panasonic integrated appliances are the ideal product placement partner for The Taste. Combining a distinctive look and advanced functionality they fit perfectly with this format featuring top chefs and their protégées as they do battle to deliver the very best in high end haute cuisine in the most intense of environments each week.”
Zeena Hill, head of home appliance marketing at Panasonic UK said: “We are delighted that Panasonic is product placement partner for The Taste as the show’s professional format will highlight the versatility and superior functionality of our kitchen appliances.”