Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Panasonic named product placement partner for Channel 4’s The Taste

Consumer goods manufacturer Panasonic has signed an exclusive product placement arrangement with Channel 4 cookery show The Taste, which will see its range of kitchen appliances on the set of its forthcoming series airing from tomorrow.

Based on the US format, which is hosted by celebrity chef Nigella Lawson alongside American chef Anthony Bourdain and French chef Ludo Lefebvre, the format sees budding cooks battle it out over 10 weeks to be named top chef.

Helping them to success will be Panasonic’s integrated induction hobs and ovens and American-style refrigerators.

Rob Ramsey, partnership leader at Channel 4 said: “Panasonic integrated appliances are the ideal product placement partner for The Taste. Combining a distinctive look and advanced functionality they fit perfectly with this format featuring top chefs and their protégées as they do battle to deliver the very best in high end haute cuisine in the most intense of environments each week.”

Zeena Hill, head of home appliance marketing at Panasonic UK said: “We are delighted that Panasonic is product placement partner for The Taste as the show’s professional format will highlight the versatility and superior functionality of our kitchen appliances.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.