Hyundai is looking to step up the ‘Inspiration. Engineered’ campaign it launched in 2013 with the second in a series of three films created by Innocean Worldwide Europe.
Promoting the idea that a Hyundai is ‘made of more’, the second ad targets a younger demographic than the first, and shows everyday objects – such as trainers, gig tickets and handheld devices - flying through the air and coming together to create the new generation i10.
The integrated three-part campaign has been deployed in 30 European markets across TV, print, online media and out-of-home, and aims to create a more emotional connection with consumers.
Jamie Colonna, chief creative officer for Innocean Worldwide Europe, said: “This campaign is a real labour of love for us, and the second film is no exception. Having launched the ‘Inspiration. Engineered’ concept in the first TV spot, we then wanted to play with the idea to show the various personalities that make up the brand. Frank Budgen’s legendary creativity and attention to detail have perfectly brought to life our vision for this campaign.”
Mark Hall, vice president marketing for Hyundai Motor Europe, added: “The first ad for the ix35 shows, how much more there is to Hyundai than people may think. We are proud to be known for our value and quality and this campaign allows us to dig deeper into the relationship with our customers. We believe, becoming the most caring and loved brand, will strongly support our long term development in Europe.”
The third and final film in the series airs later this year and promises a further development of the ‘made of more’ concept.