Dixons Retail appoints Telefonica’s Gary Booker UK & Ireland marketing chief

Dixons Retail has appointed former Telefonica Europe’s Gary Booker as chief marketing officer (CMO) for UK and Ireland as part of plans to “revitalise” its marketing.

Booker, who was previously CMO of Telefonica Europe, replaces former Dixons Retail marketing director Andrea Silver who had held the role for over five years. She will leave the business this summer to become non-executive director of UK charity Mind.

The move signals the company’s plans to “reinvigorate” its marketing activities, and building further engagement with customers, with Booker due to take up his new role this summer.

Dixons UK & Ireland CEO Katie Bickerstaffe said: “I’m grateful to Andrea for her contribution and commitment in recent years and wish her all the best in her future endeavours.

“This is an exciting time for Currys, PC World, Knowhow and Dixons Travel, as we look to revitalise our UK marketing and advertising. Gary brings a wealth of experience with him from previous roles at O2, Electronic Arts and Dunlop Slazenger and I look forward to working with him to bring our brands even closer to our customers.”

Dixons Retail employs 31,000 people in 12 countries, and claims more than 100 million customers shop with it every year, online and in its 900 stores.

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