Cilla Black returns as the face of LV=’s 50 Plus Plan
Cilla Black has starred in a new campaign for LV=, the insurance brand.
Promoting its 50 Plus Plan, the ad follows the same format as previous spots and shows Black in an exhibition about the 1960s, reminiscing about milestone events like the arrival of the Beatles, the first man on the moon, and the rise of Swinging London. She then talks about the importance of preparing for the future.
Geoff Bates, head of marketing for LV= Life said: “Cilla has proved incredibly popular throughout her career and is still instantly recognisable to millions. In the advert, she talks about experiencing personal loss, something we can all relate to, and the importance of being prepared financially. We hope this message will encourage people to think about whether they have insurance in place to help their loved ones or help towards funeral costs when they’re no longer around.”
The spot was developed by creative agency redtag and is set to run from January across digital and satellite channels at breakfast, coffee, daytime and pre-peak times.
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