Dixons Retail has appointed 1000heads to provide social media activity for its Currys and PC World brands in the UK.
The agency has been tasked with supporting the brands’ social strategies.
Freddie Young, 1000heads community director, said: “We know how significant word of mouth is as a driver of purchase decisions in this industry, so we’re confident that the work we do with the Currys and PC World brands will have a big impact.”
Amanda Clift, head of CRM, content and social for Currys and PC World, added: “Social communications is an essential part of our business and we are confident that this new partnership will help us take things to the next level.”
As well as strategy development, the agency will provide ongoing day-to-day support and content creation.