Creative Works: Vote for your favourite, winners to be featured in 22 January issue of The Drum
The Drum brings you a round-up of some of the latest interesting Creative Works.Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best with the winners to feature in the next issue of The Drum (22 January) in the Creative Works spread. Submit your vote before Monday 13 January to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact email@example.com
Wieden+Kennedy Amsterdam: Nike 'Play Russian'
Brand: NikeTitle(s): Play RussianAgency: Wieden+Kennedy AmsterdamAgency Website: http://www.wkamst.comExecutive Creative Director: Mark Bernath, Eric QuennoyCreative Director: Mike Farr, Pierre JanneauArt Director: Vasco VicenteCopywriter: Evgeny PrimachenkoAdditional Credits: Head of Broadcast Production: Erik VerheijenBroadcast Producer: Ross PlummerAssociate Post-Production Supervisor: Javier PerroudPlanner: Ben ArmisteadGroup Account Director: Kirk JohnsenAccount Director: Kathryn AddoAccount Manager: Mandy WaldArt Buyer: Maud KlarenbeekProject Manager: Janna HarringtonBusiness Affairs: Michael GravesProduction Company: Imperial WoodpeckerDirector: Mark ZibertDirector of Photography: Chris SoosProducer: Andrew TravelsteadExecutive Producer: Charlie CocuzzaExecutive Producer & Managing Partner: Doug HalbertMoscow Location Production Company: Hype ProductionsExecutive Producer/Owner/Partner: Ilya StewartEditing Company: Poster BoyAudio Post Production: Grand Central Recording StudiosPost Production: MPC, AmsterdamPublished: November 2013Brand: Ballantine’sTitle(s): Ballantine’s Presents Kilian Martin’s ‘Carmen’ Agency: M&C Saatchi Sport & Entertainment and Work ClubAgency Website: http://sportandentertainment.mcsaatchi.com/, http://work-club.com/Creative Director: Omar Karim (Work Club) Photographer: Bamba CreativeAdditional Credits: Planner: Nicolo Rigo (Work Club)Production Company: Bamba (Mexico/Argentina)Directors: Manuel Fernandez Vidal and Luis Aguer (Bamba) Editor/Post Production: Harvey Eaton (M&C Saatchi Sport & Entertainment) Published: November 2013Brand: Cadbury Hot ChocolateTitle(s): Cadbury Hot Chocolate portfolio brand and packaging redesignHeadline and copy text (in English): Bulletproof gives Cadbury Hot Chocolate magical makeover Agency: Bulletproof, London, UKAgency website: http://www.wearebulletproof.comCreative Director: BulletproofArt Director: BulletproofPublished: December 2013Short rationale (optional): International brand design agency Bulletproof has given the Cadbury Hot Chocolate portfolio a complete makeover with a contemporary new range identity and iconic packaging design, returning the ‘magic’ to the brand.Brand: CheekyTitle(s): Cowshed’s new naughty little sister, CheekyAgency: PearlfisherAgency Website: http://www.pearlfisher.comFounding Partner & Chief Creative Officer: Karen WelmanCreative Director: Sarah CattleDesign Director: Poppy StedmanAdditional Credits: Head of Words: Sylvie Saunders Senior Strategist: Jenny DeanPublished: November 2013Brand: National Trust Title(s): Attingham Park iPad kioskAgency: bwa designAgency website: http://www.wearebwa.co.ukCreative director: Webster WickhamDesigners: Ed Risbey & Laura BoastPublished: 2013Short rationale: As part of our work for the National Trust's Attingham Park, we designed and developed the first iPad kiosk for visitors to this property. Following the look and feel we had developed for the extensive exhibition displays, the kiosk gives visitors an insight into the stories of Attingham. The kiosk allows visitors to scan through content from historical timelines, room-by-room guides and contact details to more in-depth case studies. Each section gives behind-the-scenes images, captions and information helping to illuminate the historical significance of the property and the scale of the work involved in saving it.Brand: Hardys WineAgency: McCann BirminghamAgency Website: http://www.mccannbirmingham.co.uk Executive Creative Director: Vince McSweeney Art Director: Jamie Buckingham, Martin ParkesCopywriter: Doug Laird, Tim JarvisPhotographer: Peter LippmannAdditional Credits: Retocuher: Darkroom Digital Published: December 2013Brand: ClarksTitle: More Than A Beautiful ShoeHeadline and copy text (in English):Agency: The Grid, London, UKAgency website: http://www.thegridcreative.comCreative Director: Johnathan CollinsArt Director: Johnathan Collins/Adam SpillingsCopywriter: Adam Spillings/Johnathan Collins/Heidi StephensAdditional credits: Edit: Adam SpillingsShot and Additional direction by: Mac PremoPublished: February 2014Short rationale: A short film that provides an overview of the lengths Clarks go to in creating fabulous looking kids shoes. These shoes offer so much more than just beauty and are designed and crafted to ensure the healthy development of kids feet. The film was shot in Brooklyn by Mac Premo who recently created the U2 video for their new track Ordinary Love. Additional shots by kids fashion photographer Tim Marsella. The film is part of a collection of Marketing assets created by The Grid aimed at introducing Clarks Kids into new international markets and will be seeded and released through various digital platforms in early 2014.Brand: St Mungo’sTitle(s): Wrap Up ProjectHeadline and copy text (in English): Helping homeless people wrap up warm this ChristmasAgency: WCRS, London, UKAgency website: http://www.wcrs.comCreative Director: Ross NeilArt Director: Mikael AlcockCopywriter: Doug FridlundIllustrator: Tomek DrozdowskiPhotographer: Alex TalikowskiAdditional credits: Account Director: Olenka LawrensonPublished: December, 2013Short rationale (optional): In the last two years sleeping rough has risen nationally by a staggering 31 per cent. The Wrap Up Project was created to raise awareness of the UK’s increasing homelessness problem and support the work St Mungo’s do to help keep people off the streets. When the temperature drops in the winter months, homeless people become particularly vulnerable. The snowflake patterns in our wrapping paper designs depict the common cold, influenza and pneumonia – all ailments which pose serious risk to those living rough on our streets. The full proceeds from this wrapping paper go to St Mungo’s. By buying it you can help homeless people wrap up warm this Christmas. And give, while you give.Brand: LapicidaTitle(s): Lapicida responsive e-commerce websiteHeadline and copy text (in English): Design and development of responsive eCommerce website for leading international natural stone specialistsAgency: Label Media and Chris Hemingway; Leeds & Harrogate, UKAgency website: www.labelmedia.co.ukClient Marketing Director: James ThomasCreative Director: Chris HemingwayUX Design: Simon Latham and Chris HemingwayProject Director: Simon LathamCopywriter: Simon AndersonPublished: 2013Short rationale (optional): Multi-layered and multi-functional, the new Lapicida e-commerce website guides visitors seamlessly and interactively on personalised pathways. Lapicida, one of the world’s leading international natural stone specialists, call this experience ‘Led by Inspiration’, reflecting the many ways to navigate the site, which has been designed to serve both design professionals and retail customers. Routes through include products, materials, applications and real-life inspirations, with all images and data available to be saved to personal Moodboards. Designed and built responsively, the site provides optimal viewing and functionality regardless of device.Brand: BC Craft Beer Month Collaboration BeerTitle(s): Spruce Tip StoutAgency: Saint Bernadine Mission Communications, Vancouver, CanadaAgency website: http://www.stbernadine.comCreative Director: David Walker, Andrew SamuelArt Director: Rory O’SullivanCopywriter: David WalkerIllustrator: Rory O’SullivanAdditional credits: Production Artist: Lisa Blackburn Published: 2013Short rationale (optional): Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home. St. Bernadine embraced the challenge by creating a removable embroidered badge for the primary label. Evoking the spirit of collaboration and West Coast camaraderie, the removable patch delivers the ultimate in “badge marketing,” letting craft beer lovers earn their craft badge and letting them peel off the collectible memento of BC Craft Month. Spruce Tip Stout is a Limited Edition beer, available in draught and 650 ml bottles at craft beer supporting establishments.Brand: Day and Night NurseAgency: Grey LondonAgency Website: http://www.grey.co.ukCreative Director: Nick RowlandCreative Team: Erik Uvhagen, Johan LeanderssonIllustrator: Neal AdamsPublished: December 2013Brand: Al FrescoTitle(s): Al Fresco Family Holidays Reveals Bold New Look Agency: Elmwood DesignAgency website: http://www.elmwood.com/Senior Design Director: Chris JacksonSenior Designer: Rob SkellyAccount Director: Deborah-Stafford-WatsonSenior Account Manager: Kelly BroomheadBrand: Coffee House London Agency: Reynolds and ReynerAgency Website: http://www.reynoldsandreyner.comCreative Director: Artyom Kulik, Alexander AndreyevDesigners: Artyom Kulik, Alexander AndreyevPublished: December 2013Short Rationale (optional): Launching a new coffee brand in today’s very competitive market is hugely challenging. You have to offer something truly unique, of the highest quality, along with great atmosphere.You really have to stand out in a crowd.London is a city deeply rooted in its traditions, history and architecture. Loyalties are formed in childhood and honoured for a lifetime. So our task is not just to show the outstanding benefits of our product but to weave these assets into the larger culture and themes of London culture, combining the heritage of coffee drinks with the distinctive, one-of-a-kind pleasures of London House coffees.Brand: KY Title(s): Warm up to Love AgainAgency: DDB Canada, TorontoAgency Website: http://www.ddbcanada.com/Chief Creative Officer: Kevin Drew DavisExecutive Creative Director: Denise Rossetto, Todd MackieAssoc. Creative Director: Paul WallaceCopywriter: Domenique RasoArt Director: Rebecca MayAdditional Credits: Agency Producer: Caroline ClarkeAccount Team: Jacqui Faclier (Business Unit Director), Susan Powell (Account Director)Vice President, Strategy and Innovation: Dino DemopoulosStrategy: Sandra MorettiMedia Company: J3Production Company: Untitled Films Executive Producer: Lexy KavlukDirector: Curtis WehrfritzDirector of Photography: Brendan SteacyLine Producer: Micheal SmithPost-Production Company: Posterbory Editor: Brian Williams, Raj RamnauthEditing Producer: Michelle RichOnline House: Azyzfx Online Editor: James AndrewsOnline Producer: Karen HuybersColour: Alter Ego Colourist: Tricia HagorilesAudio House: RMW Music Audio House Producer: Jeff CohenAudio House Engineer: Dustin AnsteyCasting Agency: Powerhouse casting Published: December 2013Short Rationale (optional): The new campaign speaks to women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship. The campaign launches online with pre-roll, banner and rich media advertising featuring three videos entitled Hair Dryer, Lawnmower and Sit-ups. The video creative will also roll out on television starting in January 2014.Brand: Lowes FoodTitle(s): The Chicken Kitchen brand identityAgency: Wildfire, USAAgency Website: http://www.wildfireideas.comCreative Officer: Mike GriceDesigners: Christine Hancock, Jonathan Reed, Traci NaffWriter: Anna JacobsPublished: 2013Short Rationale (optional): The branding is a unique, one-of-a-kind, fun and slightly folk art-inspired, meant to grab the attention of kids and parents alike. Custom die lines based upon the chicken character playfully distinguish the packaging, "breaking the frame" both physically and visually. Kids boxes were printed with several different variations of jokes and kids' games on the side, as well as a surprise here or there if you were to take a peek under the box. Ultimately the packaging is one element supporting a unique store environment boasting 'chicken you'd cross the road for.'Brand: BohenTitle(s): Brand Identity and launch campaign 'Buy Clever'Agency: The Market Creative, Manchester UK Agency website: http://www.themarketcreative.com/Creative Director: Dorina D'AmbrosioDesigner: Chris HeyesCopywriter: Carol O'SheaPhotographer: The RefineryProduction Company: The MobDirector: Mark ChaudoirPublished: December 2013Short rationale (optional): We were asked to create a brand identity and launch campaign for new a kitchen, bathroom and bedroom brand, Bohen. It had to communicate Bohen’s unique positioning – with backing from a national builders’ and plumbers’ merchant it offers a cleverer way to buy with benefits usually reserved for the trade such as great service, know-how and value.The brand identity incorporates a graphic utilising coloured squares to represent the different rooms within a home, forming a ‘plan-view’ of a cube or 3D living space. This is underpinned by the strapline Buy Clever, which reflects Bohen’s positioning.Bohen has taken ownership of this clever positioning, coloured cube and squares and they populate all communications, from showroom design, POS and brochure, to TV, radio, press and outdoor media. For example, in the TV commercial the logo animates to form a clever cube or box from which come a host of clever offerings from Bohen.Brand: JeepTitle(s): ‘See whatever you want to see’ print campaign Agency: Leo Burnett, Paris, FranceAgency Website: http://www.leoburnett.fr/Executive Creative Director : Xavier BeauregardArt Directors: Jerome Gonfond, Remi Lascault,Copywriter: Hadi Hassan-HelouIllustrator: Jerome GonfondPublished: December 2013Brand: Glenmorangie 1963Headline and copy text (in English): ButterflyCannon’s Glenmorangie Design Takes us Back to 1963Agency: ButterflyCannon, London, UKAgency website: http://www.butterflycannon.comCreative Director: Jon DaviesPublished: December 2013Short rationale (optional): Glenmorangie have re-released just 50 bottles of Glenmorangie1963, a whisky distilled 50 years ago and then bottled in 1987 at 23 Years old. Matured and then extra-matured between 1963 and 1987, this whisky is a celebration of the year it was distilled. Design agency ButterflyCannon has redesigned the bottles to be reminiscent of the time period using the original shape from 1963, with the striking addition of an engraved silver label and cap.The bottles are encased in a ‘Time Capsule’, a leather-strapped wood and metal box, celebrating the historic nature of this rare and precious whisky. Inside the protective case, there is a numbered booklet hand-signed by Dr Bill Lumsden, Director of Distilling and Whisky Stocks, containing information about this famous 1963 whisky and the year it was created. Mike Atkinson, Marketing Manager at Glenmorangie says: ‘In addition to the rarity of the whisky, it is also the earliest known commercial bottling of a whisky that has been ‘wood finished’. We wanted to create packaging that celebrated such an important and historic moment in Glenmorangie history. ButterflyCannon created the time capsule concept, capturing this special moment in time’.Brand: Su-Man SkincareTitle(s): BrandOpus creates retail brand for celebrity facialist Su Man HsuHeadline and copy text (in English): BrandOpus, a global strategic brand design agency, unveils a consumer-facing retail brand created for Su-Man Hsu, celebrity facialist. The brand creation project spans identity, packaging and digital design.Agency: BrandOpus, London, UKAgency website: http://www.brandopus.comCreative Director: Paul TaylorDesign Director: Claire MarshallAdditional credits: Account Director: Lisa PiresAccount Manager: Ali DawkinsPublished: December 2013Short rationale (optional): Su-Man’s particular approach to skincare has gathered celebrity notoriety, with her facials sought after by high-profile celebrity clients such as Juliet Binoche, Anne Hathaway and Joely Richardson. Su-Man personally hand-blends the products she uses during her facial treatments, and over time, client requests for these products led to the creation of the Su-Man retail brand, developed in partnership with BrandOpus. Reflective of Su-Man’s journey and unique facial style, BrandOpus created the Su-Man Skincare brand focusing on the importance of the flow of energy and the strive for balance. The clean and simple style of the brand overall resonates with Su-Man’s direct approach. The logo incorporates the initial of Su-Man’s name, and portrays it in a brushstroke style, reflective of the Ensō style of calligraphy historically used in Buddhist art. The flowing style of the ‘S’ device is representative of the flow of energy, central to her facial massage technique. A bespoke, fluid word mark was developed in a mulberry tone, echoing the Dragon’s Blood extract, a key ingredient in the range.Su-Man uses a 36-stroke massage, combining six repetitions of six different movements. This is based around the ancient Chinese philosophy, which states the universe is made up of 6 dimensions: heaven, earth, north, south, east and west. References to the number six also loom large in the design of the retail range, which originates with six products to begin her journey in the retail market. Su-Man Skincare is available now from www.su-man.com, and launches into QVC and Cult Beauty in January 2014.Brand: FunctionAgency: Sagmeister & WalshAgency Website: http://www.sagmeisterwalsh.comCreative Direction: Stefan SagmeisterArt Direction and Design: Jessica WalshDesign: Wade JeffereeAnimation: Joel VoelkerPublished: December 2013Short Rationale (optional): Function Engineering specializes in mechanical design and engineering for product development within, but not limited to consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment.Function approached us to create a new brand identity system. Narrowing in on Function's expertise in designing hinge & linkage mechanisms, we designed a typographic system based on a hinge/pivot system. We expanded on the system by creating a series of icons, illustrations, and patterns which can be used flexibly across various collateral in print and online.Brand: La ZaragozanaTitle(s): Ambar 10Agency: Estudio Versus, Zaragoza, SPAINAgency website: http://www.estudioversus.comCreative Director: Javier Almalé, Nieves AñañosArt Director: Javier Almalé, Nieves AñañosCopywriter: Javier Almalé, Nieves AñañosPhotographer: Javier AlmaléPublished: 2013Short rationale (optional): Packaging of a new beer brewed exclusively for La Zaragozana by Estudio Versus and aims to surprise and demonstrate the possibilities of beer.The research team of Cervezas Ambar with Master Brewer at their head, were "cooked" a beer in which a high ranking with the different contributions of hops originating from nine countries that have been used are harmonized.Under the name of Amber 10, this proposal has been prepared using 10 varieties of hops and an alcohol content of 10 degrees. It comes in 50cl bottles with a mechanically and silkscreened cap.Brand: Ergun AkgünTitle(s): Design and launch of Eco Farmhouses, BodrumAgency: Pearlfisher New YorkAgency Website: http://www.pearlfisher.comCreative Director: Hamish CampbellFounding Partner and Chief Creative Officer: Jonathan FordLuxury Property developer and entrepreneur: Ergun AkgünPublished: December 2013Short Rationale (optional): Pearlfisher New York has teamed up with Turkish luxury property developer Ergun Akgün to design and launch Eco Farmhouses, Bodrum, a new innovative real estate concept with a sustainable community and ethos at its heart. Eco Farmhouses is a luxury development of 9 exclusive farmhouse-style villas, set on a beautiful hillside near Bodrum, Turkey, with a panoramic view of Gumusluk Bay and the blue waters of the Aegean Sea. The villas are built to high style and environmental standards by local craftsmen with a sustainable way of living integrated into the community. Owners have the opportunity to take on new hobbies like raising plants and can order fresh organic food that is grown on-site, daily.Brand: Domaine SpyropoulosTitle(s): THE GUARDIANSHeadline and copy text (in English): THE GUARDIANSTo serve and protect the secrets of good wine-makingAgency: mousegraphics, Athens, GreeceAgency website: http://www.mousegraphics.grCreative Director: Greg TsaknakisArt Director: Greg TsaknakisCopywriter: Nadja ArgyropoulouIllustrator: Ioanna PapaioannouPhotographer: Tassos Vrettos (Vrettos Studio)Artist: Vassilis KaroukPublished: December 2013Short Rationale (optional): "We have a new line of wines which we would like to brand in an interesting way". Τhe target consumer: Foreign and local wine drinkers; they value the taste of design in the everyday. The design: The client gave us freedom to think in any possible direction in order to create not just an interesting but -if possible- a unique idea. This is an old family of prestigious winemakers with close ties to the land, the vineyards and even the unique buildings situated since the 19th c. in historic buildings, at the areas of Mantinea and Nemea in the Peloponnese. Updated with organic farming methods, the company's activity aims to produce high quality grapes and wines while protecting the ecosystem and the environment. All the above inspired a design based on the age old figure of the vineyard guardian: the scarecrow. An item of folk art, of basic necessity and common practice, the scarecrow has been the object of fascination by artists and village people alike. Festivals are organized around the world to celebrate the imagination and ingenuity involved in its making. Mousegraphics commissioned V. Karouk, a well-known Greek artist to draw and then construct three different life-size scarecrows to represent the white, red and rose labels. They were then photographed by T. Vrettos a fashion and art photographer, with equal care. The brand name "The Guardians" is accompanied on the packaging by the small phrase: "to serve and protect the secrets of good wine-making", and this summarizes our concept and its references.Brand: Hungry HouseTitle(s): Your Hunger. Our MissionAgency: 180 Amsterdam Agency Website: http://www.180amsterdam.com/Executive Creative Director: Al Moseley Creative Director: John Messum Art Director: Lachlan Palmer-HubbardCopywriter: Tom JuneauAdditional Credits: Strategy: Jonas Vail Client Services: Dan ColganProducer: Vicky CullenProduction Company: Hungry Man LondonDirector: Ric CantorProducer: Martin BoxEditor: Mark Edinoff at WorkPost Production Company: MPC AmsterdamSound Studio: Wave Amsterdam - Alex Nicholls LeeMusic: Space - Alex Nicholls LeePrison – Elephant MusicPublished: December 2013Brand: La florentinaAgency: MuchoAgency website: http://wearemucho.comCreative Director: Marc CatalaArt Director: Marc Catala & Asier BellosoCopywriter: Carol MurtraIllustrator: Asier BellosoPhotographer: Roc CanalsAdditional credits: Interiors: Barbara AurellPublished: November 2013Brand: StrangeLove Title(s): Promotional Gift Packaging Agency: Marx Design, Auckland, New ZealandAgency website: http://www.marxdesign.co.nzCreative Director: Ryan MarxIllustrator: Randy MoraShort rationale (optional): Marx Design was asked to create a promotional gift pack for StrangeLove, a new organic energy elixir. The brief was to create something strange yet lovely, in the hope that bar and café owners would display it at point-of-sale.Moving away from traditional energy drink marketing (think starbursts and garish colours), StrangeLove adopted the approach that: “Most energy drinks make you look like you’ve been kissing your cousin under the bleachers at the Parramatta Speedway. They scream premium but relentlessly hum Bon Jovi songs under their breath. Our packaging philosophy is simple – make something that people want to show their friends”.Buoyed by this fresh approach, we wanted the design to feel eclectic and intriguing, like something you would find in an old encyclopedia or Ripley’s Believe It or Not. The design is a combination of strange and love – when the two subjects are brought together visually the design reflects this.The imagery and illustration is quite dark and the copywriting is very funny. The whole design is a series of contrasting opposites, for example, a harsh nearly gothic typeface and then a friendly sans serif; an accident skull and a beautiful French actress.The StrangeLove gift pack consisted of one bottle of StrangeLove ginger beer, one bottle opener complete with love heart and rat, metal straws, a cocktail straw, promotional cards about the product and a deck of illustrated playing cards illustrated by Colombian collage artist Randy Mora. The result is indeed strange but lovely.Brand: Viscvle DeliTitle(s): Viscvle DeliAgency: Studio Una, Hamburg, GermanyAgency website: http://www.studiouna.deCreative Director: Sebastian Hager, Sebastian König, Philiipp RzehaAdditional credits: Brand Strategist: Philipp RzehaPublished: 2013Short rationale (optional): The Viscvle Deli in Lüneburg is a small restaurant in the historic town of Lüneburg. In addition to the fine, selected food the deli offers regional and own products. The restaurant has its place in the “Visculenhof” which history reaches back to the Middle Ages. Together with the Innkeeper and Designer Philipp Rzeha we have developed the visual identity and numerous packaging designs and applications for the Deli and its products in a close collaboration from the historical material of the dynasty of the “Vischkulen”.Brand: Smithwick’sTitle(s): Winter Spirit AleHeadline and copy text (in English): JDO EXPANDS SMITHWICK'S RANGE FOR DIAGEO, IRELAND Agency: JDO, London, UK.Agency website: http://www.jdouk.comDesign Director: Ray SmithAdditional credits: Client Director – Fiona Florence, Senior Account Manager – Anna Collier Production & Artwork Director – James DaviesPublished: December 2013Short rationale (optional): JDO were tasked with creating designs which maintained a cohesive ‘look & feel’ with the core Smithwick’s masterbrand, whilst establishing a flexible framework from which the brand could stretch and new products could be launched. The first ale to launch is ‘Winter Spirit Ale’ which forms part of the new Smithwick’s ‘Innovations’ portfolio of ales; a summer ale will launch later this year.Brand: Mentos, Smint and Fruit-tella Title(s): Stay Fresh London, Fresh to Impress, and You Can Tella, It's Fruit-tellaAgency: The Walker Agency, Bournemouth, UKAgency website: http://walkeragency.co.uk/Creative Director: Steve HowlingArt Director: Robin UpshonCopywriter: Steve HowlingIllustrator: Patrick MurrayAdditional credits: Creative planner: James HickmanPublished: December 2013Short rationale (optional): A new creative as part of London’s biggest ever confectionary campaign.Brand: Outpost General Store Title(s): Outpost General Store Branding Agency: Knoed, Chicago, USAAgency website: http://knoed.com Creative Director: Kim KnollArt Director: Kim KnollPhotographer: Kim KnollPublished: September 2013Short rationale (optional): Outpost is a modern take on an old-fashioned general store. Serving up fresh, local food, flowers and spirits alongside vintage and antique wares, the shop is situated along the quiet streets of Wayne, Illinois where it's not uncommon to see a customer riding horseback. Honouring the heritage of the town and the concept of the store, we designed their brand to feel modern with a nod to the past.Brand: Critical Mass – Pitch FuzzTitle(s): Critical Mass shares Pitch Fuzz recipe Agency: Critical MassAgency Website: http://www.criticalmass.com/Creative Director: Christiaan WelzelSenior Art Director: Andrew Lavery Senior Copy Writer: Stefan SmithSenior Designer: April RydeAdditional Credits: Group Planning Director: Jared FolkmannPlanning Director: Kerry JanesProducer: Alissa HansenSenior Video Editor: Phillipe ClairoTechnology Manager: Mauricio PovedaTechnology Director: Scott IngallsSenior Account Manager: Natalie MattiProgram Director: Thierry MarquesPublished: December 2013Short Rationale (optional): From the late nights to the jubilation of finding the perfect idea, there’s nothing like the feeling of a pitch. But once the deadlines have somehow been met and the adrenaline has faded, a warm, unfocused and generally fuzz feeling takes its place. It doesn’t have a project code, but it does have a name: we call it Pitch Fuzz. Critical Mass likes that feeling so much that we’ve put it in a glass.Brand: Ol’ Boy BluesTitle(s): Restaurant BrandingAgency: Farm Design, Pasadena, CA, USAAgency website: http://farmdesign.net/Creative Director: Aaron AtchisonGraphic Designer: Christine GondaShort rationale: Inspired by the legendary Frank Sinatra, Ol’ Boy Blues Bar & Grill needed an identity that exuded the charm and warmth of Ol’ Blue Eyes himself. Farm Design set out to create a cohesive branding system for the bar and grill to reflect such class.Patterns, typography and production techniques were carefully selected to formulate a distinctive character for the brand. The mahogany menus, coasters, and bottles were engraved to show value for the classic and refined details of the early to mid-20th century; and the new website, exterior and mobile signage, menus and matches, despite the innovation behind their development, stand reminiscent of that Golden Era.Brand: KVGDTitle(s): 2014 Letterpress WallplannerAgency: KVGDAgency Website: http://www.kerrvernon.co.ukCreative Director: Kerr VernonPublished: January 2014Short Rationale (Optional): Glasgow based design studio KVGD have produced a 2014 Letterpress Wallplanner. Creative director, Kerr Vernon, comments: “I wanted to keep things analogue and at the same time produce something useful that also looks great stuck on a wall. Using woodblock type is great fun and it has such impact when it’s combined with a thought-provoking memorable line like 'May the bridges we burn help light the way’. The type (Grotesque 229 for the type nerds out there) was letterpress printed in the Case Room at Glasgow School of Art with the kind assistance of artist in residence and typography technician Edwin Pickstone.”Printed with gold and black ink, the wall planner folds down to A4 and comes in a gold, matt foil envelope. There are three columns of notes at the top and each day has space to write stuff. Dimensions 890mm wide x 630mm deep.Brand: Johnnie Walker BlackTitle(s): Explosion Agency: LoveAgency Website: http://www.lovecreative.com/Additional Credits: Director: Jake ScottProduction Company: Ridley Scott Associates Print Photography: John Ross/Ross PhotographyPublished: December 2013