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Mergers and Acquisitions

Omnicom India in midst of acquisition deal for 22feet

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By Jennifer Faull, Deputy Editor

December 27, 2013 | 1 min read

Omnicom Group (India) is reportedly in talks to acquire digital agency 22feet.

Founded by Brijesh Jacob, Deepak Nair, Vineet Gupta and Vinod Moolacherry, the agency currently services clients including Fastrack, Axe and Red Bull. It also offers mobile marketing solutions, mobile app development, mobile couponing and mobile UI.

According to the Economic Times, the acquisition deal will see TribalDDB, the digital unit of Omnicom’s DDB Mudra Group, dismantled and 22feet become the Group's key digital unit.

None of the four founders of the Bangalore-based agency have commented.

Mergers and Acquisitions

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Omnicom Group

A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.

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