Boxing Day Retail Drum News

129 million visits to online retail sites recorded on Boxing Day


By Jennifer Faull | Deputy Editor

December 27, 2013 | 2 min read

British Internet users made 129 million visits to retail websites on Boxing Day 2013, a 15 per cent year-on-year increase, according to research from Experian.

The means that, for the sixth year in a row, Boxing Day was the most popular online shopping day across the three main days of Christmas. There were 114 million online retail visits on Christmas Day (up six per cent year-on-year), while Christmas Eve 2013 was slightly less popular for online shoppers, pulling in only 90 million visits (however, this is also up six per cent year-on-year).

In total the UK spent 17 million hours browsing and shopping online on Boxing Day 2013, with a combined total time for online browsing across Christmas Eve, Christmas Day and Boxing Day reaching 44.3 million hours.

Further research found that one in every 88 searches made in the UK on Christmas Day included the word ‘sale’ or ‘sales’

James Murray, digital insight manager for Experian Marketing Services commented: “A number of factors have contributed to this performance. Boxing Day has always been a key shopping day for consumers to spend money and vouchers received on Christmas Day and to organise for returns or exchanges of unwanted gifts. More importantly, Boxing Day is perhaps the biggest sales day of the year – with keen shoppers looking for the best bargains available. Christmas Day itself, although not as big as Boxing Day, has once again seen significant growth in online retail visits, highlighting that 25 December is becoming an important online shopping day in its own right.”

Research today has also revealed that nearly £3bn was spent in the Boxing Day sales frenzy, while purchases made on 26 December via a mobile device increased 68 per cent YoY.

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