By Stephen Lepitak | -

December 25, 2013 | 1 min read

An agency Christmas video has gone viral as it displays the methods used by advertising agencies to photoshop model pictures, creating an entirely unexpected image from the one initially photographed.

The video, created by US agency Victors & Spoils and published last week, has picked up international attention online and in mainstream media as it presents an example of how model images can be manipulated.

In the end, the photograph of the model is altered to create on of Santa Claus posing for the camera instead, and is unrecognisable from the original image once it has been heavily ‘Photoshopped.’

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